Mobile banking no longer centers on just checking balances and paying bills – today, it also involves solving engagement problems and conducting business with consumers on all levels. And for credit unions, differentiating themselves in the mobile banking space is a top priority.
The popularity of mobile banking continues to grow – the number of financial institutions with mobile banking apps increased by 25% over the past two years, according to the Austin, Texas-based mobile and Internet banking provider Malauzai Software. The Pleasanton, Calif.-based Javelin Strategy & Research reported the number of weekly mobile bankers exceeded weekly branch bankers for the first time in 2015.
At the same time, the end goal of mobile app deployment has changed.
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