Millennials are much more likely than other consumers to want savings account rates, mortgage calculators and mortgage rate comparisons on their mobile banking apps, according to survey results released Aug. 26 by bank data firm SNL Financial.
Researchers conducted a nationwide poll of more than 4,000 adults who use smartphone banking apps and found that, in general, most consumers aside from millennials are not missing any features from their smartphone banking apps.
The Charlottesville, Va.-based firm found 53% of smartphone app users who were not millennials said their apps were not missing any features, while only 36% of millennials said they were satisfied with their apps.
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