Credit union executives seeking to benchmark their institution'sperformance against that of other credit unions may benefit from anew guide just released by Washington consulting from Callahan & Associates.

The Comprehensive Guide to Credit Union PerformanceBenchmarking highlights critical metrics that credit unionchief executives and heads of finance, lending, operations,marketing and human resources need to consider when measuringperformance.

The guide breaks down the formulas that go into calculating themetrics, plus the internal and external factors that influencethem.

“We created [the guide] because more accurate, efficientperformance analysis leads to better strategic decisions, andbetter credit union decisions means a stronger credit unionindustry,” Callahan & Associates COO Alix Patterson said. “Not only will the guide help industryprofessionals better analyze their performance, but they'll learnhow to leverage the data to shape their decisions as well.”

In addition to offering the most important metrics, the guidecan also educate top executives in ways to improve theirperformance benchmarking efforts.

Various methods for gathering data to benchmark against, such asthe NCUA 5300 report, state league reports and data software arecovered in detail. The guide also includes a section identifyingcommon performance benchmarking pitfalls and how to avoid them.

To receive a free copy of the guide click here.