LAS VEGAS – Auto lending service CUSO CU Direct has acquired Intuvo, a Scotts Valley, Calif.-based provider of marketing automation software. CU Direct President/CEO Tony Boutelle announced the news during the opening general session at the Drive '15: CU Direct Lending & Marketing Conference Wednesday in Las Vegas, Nev.
Intuvo's platform will integrate with the Ontario, Calif.-based CUSO's Lending 360 Loan Origination System's cross-sell engine, bringing targeted mortgage marketing tools to CU Direct's credit union clients, as well as onboarding and cross-selling programs for new members whom credit unions acquire through indirect loans, Boutelle said.
"We're very excited about the new partnership between the two companies," Boutelle said. "We look forward to working with the Intuvo team and to offering our clients cutting edge marketing automation products that will help them grow loans and improve member satisfaction."
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