SAN JOSE, Calif. – Nearly everyone in the financial technologyspace expects changing payment technology to play a vital role infinancial institutions going forward.

What that role is remains somewhat undefined, but new technologyon display at FinovateSpring 2015 offered some new facets toponder.

Executives from the Omaha, Neb.-based digital payment solutionsprovider Prairie Cloudware, which has products on display at theshow, gives financial institutions the ability to provide an ApplePay-like experience for Android, Doug Parr, chief revenue officerfor Prairie Cloudware, whose product integrates with digitalbanking services, explained.

Currently, Apple Pay denies access to alternative solutionsbecause it is a closed system.

“We built Digital Payments Guardian to accommodate iOS, so thatif and when Apple opens up Apple Pay, which we believe it will, wewill be ready to facilitate the financial institutions that use ourproducts to work with it,” Mike Carter, chief marketing officer forPrairie Cloudware, said.

“In that environment, we would serve as a token switch in mostcases. We would route the token from one of the card associations.Our goal is to facilitate that token being put in place by the cardassociation.”

Parr assures that his company is not competing with Visa,American Express or MasterCard, but is instead providing a tokenswitching service on the digital wallet side.

“Finovate gives companies like ours exposure to financialinstitutions and investors,” Carter stated about PrairieCloudware's presence at Finovate. “CEOs are open to it.”

Parr agreed, stating, “It gets us seen.”

Another company at the show, San Jose, Calif.-based Ondot,offers a system that empowers consumers to control payment cardsfrom a smartphone app. Its CardControl product, brought to marketby Fiserv under the brand name Card Valet, CO-OP Financial Servicesunder the brand name CardNav, and Vantiv (MobiMobey), is being usedby more than 100 financial institutions, according to Ondot.

CardConnect utilizes the smartphone app and location, as well astransaction context to establish an instant communication channel.This allows financial institutions and consumers to communicate inreal-time in regards to alerts, transactions and transactiondisputes.

Jeff Mullen, CEO for Dynamics, traveled from Cheswick, Penn. todemo an intelligent power card with a fully programmable paymentinterface. The interactive device contains a time-based encryptedcodes clock, which uses a crystal to keep track of time. There isno chip on the surface on the card; instead, all technology iscontained within the card. A module verifies a dynamic securitycode.

Vancouver, Canada-based INETCO Systems Limited presented INETCOAnalytics at Finovate. The application provides financialinstitutions with knowledge of where, when and how customersinteract with their various banking channels, including ATMs, POS,mobile banking and Internet banking. It allows financialinstitutions to view transaction data on demand.

Ann Arbor, Mich.-based Stratos, also present at the show,consolidates debit cards, credit cards, loyalty cards and giftcards. The good news for issuers and merchants is that the newtechnology works with existing POS terminals.

The Stratos card works in conjunction with the Stratos CardIssuance Platform, which allows the downloading of virtual cardsand interactively engages customers.