The 2014 Edelman Trust Barometer, a survey conducted of 33,000 respondents in 27 markets around the world, measured trust in institutions, industries and leaders.
We were disappointed but not surprised to see that financial services and banks came in last of the list of industries.
It's clear that U.S. consumers have blamed financial institutions for the recent recession, even though they realize they may have participated by taking actions that were not beneficial to them. What's disturbing, though, is that much of this negative sentiment still exists, with many consumers believing that financial institutions are "out to get them."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
