Millennial ideals are about to take over the workforce.

This January, millennials began outnumbering their oldercolleagues in the workplace, and as a handful of studies have shown, this generation cares a lot about finding meaningin the workplace. That's a big opportunity for nonprofits, B Corps,and other companies with social good missions. Over half ofmillennials are willing to take a 15% pay cut to work at a company that matchestheir ideals, research shows.

In a new white paper, urban innovation hub MaRS and socialimpact career site BMeaningful examine what it takesfor mission-driven companies to find the millennials who are thebest fit for their workplaces—and how millennials can be moreattractive to these companies in the first place.

For companies, there are a number of hurdles involved inattracting top talent. One of the biggest problems is brandrecognition. There are just a handful of well-known social impactbrands—Patagonia, Toms, Warby Parker—while startups andlesser-known companies can struggle to get applicants. The report'sadvice? Step up recruiting efforts by competing for top studentsbefore they graduate.

Learn more tips on drawing top Millennial talent by reading the completeFastCoExist.com article.