SAN DIEGO — Digital experts from several big banks shared their thoughts on making the transition from brick and mortar to digital and why it's so important for financial institutions to measure their success in this area.
The panel discussion took place Wednesday at the NetFinance Interactive 2014 conference during a session titled, "Omni-Channel Measurement & Transformation Panel: Determining How to Effectively Use Dashboards, KPIs & What to Measure in an Omni-Channel World."
The moderator first asked Alex Carriles, EVP and director of digital channel development at BBVA Compass, how the bank actually measures the impact of the digital experience.
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