City County Credit Union of Fort Lauderdale announced this week that it has changed its name to We Florida Financial.
The new moniker reflects the credit union's commitment to serve a larger and diverse community, according to the $400 million cooperative.
"Many people see our original name and think they have to work for a city or county to join this organization," Lloyd Gill, president/CEO of Ft. Lauderdale, Fla.-based institution, said in a press release announcing the rebranding.
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