As part of a campaign that will feature the role of cash in the world, the ATM Industry Association is looking for real life stories of people in situations when cash is needed.
In a press release announcing the Cash Always Works campaign, Tom Harper, president of ATMIA and NetWorld Alliance, posed this question: "Why do most people carry cash even in this day of Apple Pay, NFC, mobile wallets and ubiquitous plastic?"
"Probably because they never know when they're going to need it," Harper said. "Technology fails all too often, but cash always works."
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