CU Times Takes ALS Ice Bucket Challenge
Nominated by CU Insight, CU Times' Senior Reporter and Director of Social Media Myriam DiGiovanni took the ALS Ice Bucket Challenge.
In keeping with the challenge to others in the credit union industry initiated by CUES and the $582 million CitizensFirst Credit Union, DiGiovanni extended her challenge to CU Times' past Trailblazer Award winners, The Cooperative Trust and CU Water Cooler editors. To meet the challenge, they must join the countless celebrities and everyday people who poured a bucket of ice water over their head to raise awareness and money to fight amyotrophic lateral sclerosis, also known as Lou Gerig’s Disease. ALS attacks nerve cells, ultimately leading to paralysis.
Here is how the Ice Bucket Challenge works. Participants post videos of themselves getting soaked on Facebook, Instagram, Google+ or Twitter, and nominate others to do the same within 24 hours and make a donation of $10 per person or $100 to ALS charities. Those challenged can opt out of taking the icy bath and simply make a donation. Funds raised not only help further research for a cure but also go toward providing care for those living with the disease.
Credit unions have been answering the call. So far we've heard from Element Federal Credit Union, Mazuma Credit Union, Air Academy Federal Credit Union, Academic Federal Credit Union and others.