Space Coast Credit Union has created a campaign to help educate consumers about the auto lending practice known as rate markups.

The $3 billion credit union in Melbourne, Fla., launched its "Expose the Truth" effort June 9 in several South Florida markets.

The ads featured blindfolded members and the message, "only 21% know the truth, do you?"

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.