Consumers born since 1980 have a significantly different perspective on financial services than previous generations, and credit unions should pay close attention to those differences, according to CO-OP Financial Services.
The financial technology company, based in Rancho Cucamonga, Calif., presented results of its "Unlocking the Millennial Mystery" survey at its THINK 14 conferencein New Orleans.
For millennials, positive customer experiences are largely driven by the basics – deliver on expectations and treat people with respect, according to the survey of 500 consumers.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
