18 and Counting: ORNL Cash Mobs Continue
The Diamond Car Wash & Deli could see a rush of supporters today thanks to a small business cash mob organized by ORNL Federal Credit Union.
The $1.5 billion credit union in Oak Ridge, Tenn., said it will be giving away $20 gift certificates customers can use at the restaurant and car wash to the first 30 customers Thursday.
The East Knoxville, Tenn.-based Diamond Car Wash & Deli got its start as a mobile car wash and grew into a place where clients can enjoy a menu that includes burgers, chicken, hoagies and wings while their vehicles are detailed.
In July 2013, ORNL Federal launched its Small Business Counts program. Since then, the credit union has led 18 cash mobs, according to Pete Collins, vice president of member business services.
“The primary goal of this program is to rally people in supporting small businesses throughout East Tennessee with the idea that when small businesses prosper, our communities prosper, and in turn our members and ORNL FCU prosper,” Collins said.
He added, “The program has exceeded our expectations at this point in terms of both visibility and impact.”
The credit union said it selects businesses based on member and employee nominations. The entities must also be locally owned and independently operated, have products available that cost less than $20 for both men and women, and the business must give back to the community in some way.
Last September, ORNL hosted two cash mobs at one time at Hoskins Drug Store and the Ritz Movie Theater in Clinton, Tenn. More than 100 people turned out to support the small businesses.
Within the credit union industry, small business cash mobs continue to grow in popularity. Last year, credit unions in several states, including Louisiana, Michigan and Ohio, held events to help support local firms.