Can credit unions adapt tochanging consumer preferences with delivery channels and improveorganizational excellence and efficiency at the same time?
The Filene Research Institute takes a hard look at that questionin its report, Channel Delivery for Tomorrow by BenRogers, research director at the Madison, Wis.-based thinktank.
|A somewhat surprising trend highlighted in the research is thatthe proliferation of delivery channels has actually led to anincrease in total transactions, according to Andrew Downin,innovation director at Filene.
|The report identifies a series of questions that credit unionmanagers should ask themselves when faced with channel investmenttrade-offs: Will this investment enhance the member experience morethan other channel upgrades we could undertake right now? Will thisinvestment help us achieve competitive differentiation? Will thisinvestment allow us to reduce branch service costs?
|Read more on how credit unions can find the answers in theFilene report, ChannelDelivery for Tomorrow.
|The report is the latest in a series of exclusive content fromFilene available to readers of CU Times.
|Also, check out these other Filene reports:
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