Imagine a market demographic with huge, even dominant buying capacity. Think of a labor and leadership force that represents the majority of those completing higher education.
What if this demographic was underrepresented in senior management and that research indicated that increased representation could improve organizational effectiveness? What would you do as a leader to harness this incredible power? This group is women, who represent an underutilized economic resource and an opportunity for senior management and boards to increase organizational effectiveness.
According to a Boston Consulting Group study, women in the U.S. control 72.8% of household spending. Additionally, women control $12 trillion of the $18.4 trillion in global consumer spending.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
