Affinity Plus Hires Urick Back as COO
A little more than a year after leaving Affinity Plus Federal Credit Union, Bill Urick has returned to become the new chief operating officer.
Urick previously served as the credit union’s controller and then chief financial officer from December 2006 to January 2013, according to the $1.7 billion Affinity Plus in St. Paul, Minn.
The credit union has experienced a regime change since Urick left. Former President/CEO Kyle Markland resigned in August 2013 and was replaced by current President/CEO Dave Larson.
As Affinity Plus’ new COO, Urick will oversee the real estate, lending, compliance and operations areas, the credit union said.
“We’re excited Bill has returned to Affinity Plus. His extensive knowledge and experience in the financial services industry will be valuable in helping us grow into stronger organization to better serve our members,” said Dave Larson, president/CEO of Affinity Plus.
Urick has more than 20 years of experience in finance, operations and product management at all leadership levels both within and outside of the financial services industry, according to Affinity Plus.
He has a Bachelor of Arts degree in mathematics from the University of St. Thomas and an MBA with an emphasis in strategic management from the Carlson School of Management at the University of Minnesota.
“It’s great to be back at Affinity Plus,” Urick said. “The role of COO gives me the opportunity to look at the organization from a fresh perspective and I am looking forward to helping the credit union serve our members in a more effective and efficient manner.”
In December, Larson told Credit Union Times that Urick would be returning to Affinity Plus as COO.
After serving in an interim role for three months, Larson was named Affinity Plus’ permanent president/CEO Nov. 21.