CUNA Mutual Rebrands Retirement Plan
CPI Qualified Plan Consultants Inc., which CUNA Mutual bought in 2009, is now known as CUNA Mutual Retirement Solutions, the Madison, Wis.-based company said.
Widely known since 1972 in the intermediary market as a retirement plan record-keeper located in Great Bend, Kan., CPI’s new name helps to realign its overall purpose as a company focused on retirement outcomes for Middle Americans, according to Paul Chong, senior vice president of retirement plan services for CUNA Mutual.
What will differentiate CUNA Mutual Retirement Solutions is its singular focus on participant outcomes, according to the company. Its tools, products, expertise and resources will be geared toward creating better retirement outcomes for that target market, CUNA Mutual noted.
This includes exclusive new retirement plan offerings that are designed for several tiers of flexibility for plan sponsors, as well as the participant online tool, known as RetireOnTarget, which allows participants to take action, make decisions and create a targeted plan for a secure retirement.
CUNA Mutual Retirement Solutions will focus on the small-plan market with assets ranging from $500,000 to $7 million, the company said.
“We’re not trying to be all things to all people,” Chong said. CUNA Mutual Retirement Solutions will partner with financial advisers to help small business owners and their employees prepare for retirement.”
Including CUNA Mutual Retirement Solutions, CUNA Mutual said it services nearly 7,000 retirement plans, with assets under administration of $17.4 billion and more than 335,000 participants.
While the organization has a new name and new look, the rebranding goes much further, Chong said.
“A brand is much more than a name or logo, and today we are redefining CUNA Mutual Retirement Solutions by creating a new focus on participant outcomes, emphasizing the retirement aspirations of hard-working Americans nationwide and reinforcing the value of our expertise,” Chong said.