One longtime credit union member is headed to New Jersey thisweekend for Super Bowl XLVIII, courtesy of the $427 million Generations Federal Credit Union.
|Joel Lira won two tickets and a $1,500 gift card for airfare andhotel to see the Denver Broncos and Seattle Seahawks face off livethis Sunday, Feb. 2, as part of the San Antonio-based creditunion's Get Your Game On campaign.
|The campaign generated more than $30 million in new loans, thecredit union said.
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In addition to radio, print andbillboard advertising, every Generations FCU branch was outfittedwith AstroTurf and staffers sported jerseys of their favoritefootball team every Wednesday from October to early January.
Designed to increase awareness for credit union and promotelending, the campaign included monthly drawings for some of themost sought after games of the 2013-2014 football season.
|Members won tickets to games ranging from Oklahoma State vs.University of Texas and Houston Texans vs. Oakland Raiders, to theNFL Playoff game of Dallas Cowboys vs. Green Bay Packers and thegrand prize drawing of the 2014 Super Bowl.
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