While skeptics are convincedsocial media falls short on producing a return on investment, somecredit unions have the hard numbers to prove engagement – the nextphase beyond functionality – is actually working.
Defining Social Media's Purpose Can Help ProduceROI: Read how Navy Federal and America First haveintegrated social media into their overall business strategy.
|Member Engagement Goes Beyond Functionality: Thegateway drug to social media is Facebook, but engaging with membersin new ways like Snapchat or Instagram could see huge growth nextyear.
|Interaction Is More Than Showing Up: Only10% of credit unions are settlers, who stick around to finish whatthey started in social media.
|Developing Social Media Strategies and Metrics for CreditUnions: Download this Filene Research Institutereport courtesy of Credit Union Times.
|Look Elsewhere to Reach Younger Demographics: AsFacebook has become institutionalized, the kids are hanging outelsewhere.
|8 Scientific Ways to Improve Your Social MediaMarketing: The social media landscape is filled withtools and analytics for tracking your efforts.
|How Airtight Is Your Social MediaPolicy?: Experts say no social media policy isfoolproof because of third-party risks.
|Infographic: Statisticsabout social media engagement.
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