As 2013 winds down, it's a good time to look at the trends that will keep credit unions busy well into next year. Mobile, fraud prevention and crisis management are just a few of the topics that continue to gain momentum. Public relations strategies and planning can help your credit union successfully navigate these trends and continue to develop lasting relationships with your members.
1. Mobile Banking Continues to Grow
Members increasingly want mobile access to their accounts to make deposits and pay bills from the convenience of their smart phone or tablet. By the end of 2013, Deloitte estimates 2 billion active smartphone users worldwide. The expectation of reliable, easy access via mobile devices continues to rise and is more mainstream at this point than innovative. Credit unions will need to be tech-savvy and nimble to keep up with the latest developments in mobile banking.
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