Credit Unions Mix Online With Traditional to Help Those in Need
For many credit unions, deciding which charities to give to takes time and much planning.
One example of that jumpstart occurred in early October when My CU Services LLC, a wholly-owned CUSO of Mid-Atlantic Corporate Federal Credit Union, in Middletown, Pa., started promoting its electronic bill payment donation option. The feature allows members of 750 credit unions nationwide to send donations electronically to charities of their choice. For each donation members send by Dec. 31, My CU Services will give $1 to the Children's Miracle Network. Jaime Agostino, marketing manager for My CU Services, said the donation option has been available for several years.
Sometimes a holiday event develops into a tradition, perhaps with a few modifications from year to year. That seems to be the case at the $48 million Industrial Centre Federal Credit Union in Muncie, Ind. For 20 years, the cooperative has sponsored a program that helps families during the Christmas season.
“It kind of changes and grows every year,” said Brittani Richards, ICFCU marketing director.