Americans are continuing tobuy tablets in droves and the demographic skews upscale andeducated, according to the latest research from the Pew InternetProject.
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|The survey, conducted this summer among 6,224 Americans ages 16and older, found that 35% own tablet computers, up from 25% lastyear, the Pew researchers said. Of those, more than half were inhouseholds earning more than $75,000 per year.
|Meanwhile, the number of those who reported having e-readingdevices such as Kindles and Nooks has grown to 24%, and overall,the number of people who have a tablet or an e-book reader among those 16 and older nowstands at 43%, the Pew Research Center in a new report. Bycontrast, that number was 6% in May 2010..
|“Those who own the devices are especially likely to live inupper-income households and have relatively high levels ofeducation. In addition, women are more likely than men to owne-readers. This has also been true in our earlier surveys,including one in May that produced similar results,” the PewResearch Center said in its report.
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