The $397 million Educational Community Credit Union inKalamazoo, Mich., has launched a responsive website, usingtechnology that allows the site to adjust itself to the devicebeing used to access it.
|The 36,500-member Michigan credit union is the seventh creditunion to go live with a responsive site through Banno in CedarFalls, Iowa, the company said, and six more are in theimplementation process.
|ECCU's new site replaces a website that was more than 10 yearsold and could not handle video or social media feeds or leverageanalytics, the credit union and company said.
|The new site is now seeing a more-even spread of use amongdesktop, smartphone and tablet users and the Facebook traffic hasincreased sharply, the credit union said.
|“Our new responsive design site and its associatedcapabilities have provided the evidence we suspected, that ourmembers were hungry for mobile options. As a result, ECCU isconfident in our direction of making strategic plans to furthersubstantiate our mobile presence,” Judi Burton, research anddevelopment analyst at ECCU, said in the Bannoannouncement.
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