America First Credit Union this week introduced a customizablecredit card concept called Picture Perfect Visa, which allowsmembers to personalize the photo on debit/credit cards and to sharethe pic on social media.
|The $5.9 billion institution in Riverdale, Utah, now invitesinvites its 618,000 members to log in to online banking accountsand upload a digital photo taken with a smart phone.
|Members also can share their customized images on Facebook,Twitter and Pinterest, the credit union said.
|In order to offer the social media sharing aspect of thecustomized Picture Perfect Visa cards, the credit union partneredwith London-based technology vendor and digital card designerSeverside Group, the credit union said.
|“We're very excited that we can now offer our members theability to create their own distinctive Visa credit and debitcards, and then share what they've created with their friendsthrough a variety of social media platforms,” said John B. Lund,president and CEO of America First. “It's just plain cool.”
|Existing America First Visa cardholders can log onto theironline banking account and start customizing. Those who don't havea Visa card can call a toll-free number to apply.
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