For the first time ever, Enterprise Car Sales has rolled out acommercial as part of a broader campaign highlighting its brand asa total transportation solution, the company said.

A service of Enterprise Rent-A-Car in St. Louis, Enterprise CarSales said the commercial focuses on the ease of a negotiation-freeused car-buying experience, a strategy the company said itpioneered in 1962.

“Many credit unions refer their members to Enterprise Car Sales,” said Mike Bystrom, vice president of carsales at Enterprise Car Sales.

For the first six months of 2013, Bystrom saidEnterprise reported a nearly 20% year-over-year increase inused car loan volume with its local credit union partners,generating $224 million from January through June.

With approximately 130 locations nationwide, Enterprise CarSales said it features more than 120 makes and models of late-modelused vehicles ranging from luxury cars to cargo vans, SUVs andeconomy cars.

“This advertising campaign reminds customers that they receivethe same high level of service from Enterprise, whether they'rebuying or renting a car,” Bystrom said.

The Enterprise Car Sales 30-second television spot launched Oct.21 during the ABC, CBS and NBC primetime television lineups, thecompany said.