Retailers in Princeton, NJ have banded together to launch a decoupled debit card promoting local business and allowing cardholders to donate to local non-profits.
Roughly 60 local area merchants and non-profits are participating in the program, which allows purchases by card or over a smart phone. Participating consumers can make purchases at the retailers and also fill parking cards through the program.
A partnership between the Princeton Merchants Association and Heartland Payment Systems is issuing the card, with Heartland providing the processing and at least the OnePrinceton site.
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