The $617 million Shell Federal Credit Union in Deer Park, Texas, is getting the word out about International Credit Union Day in this takeoff on the well-known GEICO commercial. But instead of a camel, it's SFCU Operations Support Manager Willie Lewis walking around the credit union asking employees to "guess what day it is?" The credit union posted the video, produced in-house, to Youtube, added it to its Facebook page and sent it out to employees and various local media outlets on Wednesday as way to get people excited about ICU Day, according to Marketing Manager Traci Gianoukos. ICU Day this year falls on Oct. 17.

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