To better reflect its larger field of membership and expandedservices, GaPac Community Federal Credit Union in Bellingham, Wash. haschanged its name to WestEdge Credit Union, the $52 millioninstitution announced recently during a community appreciationevent.
|WestEdge joins a growing list of credit unions changing their brand to better reflect more diverse membershipsand services.
|The 4,000-member credit union also introduced a new website,introduction videoand logo, which pays tribute to Georgia Pacific West, the papermill that the credit union was named after. Following the mill'sclosure in 2002, the charter was expanded to allow all WhatcomCounty residents to join.
|The new WestEdge brand is designed to make people aware that thecredit union is no longer just open to employees of GeorgiaPacific, officials said.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
