Grumpy Cat, the Internet'sgrumpiest cat, apparently dislikes banks, or so the T-shirt bearinghis likeness states, thanks to the sense of humor at the $460million Notre Dame Federal Credit Union in Indiana.

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The annual Student Return Week kicked off Aug. 21 with incomingUniversity of Notre Dame students opening memberships at the creditunion's on-campus and near-campus locations. In preparation for theinflux of thousands of Gen Ys, Notre Dame FCU designed this year'sT-shirts around popular Internet memes in an effort to appeal tothe younger audience.

Poking fun at big banks, the Grumpy Cat meme's message reads, “Iwent to a bank once. It was awful.”

The back of the T-shirt reads, “Be grumpy no more.” Notre DameFCU's T-shirt design touches on the unbank approach to conductingfinances, and opens the door for Notre Dame FCU employees toeducate younger members about the difference between credit unionsand banks, the credit union said.

Notre Dame FCU employees were spotted wearing the popularGrumpy Cat Internet meme during Friday's Student Return activities,the credit union said. According to his Facebook page, Grumpy Cat'sreal name is Tardar Sauce and his grumpy face is splashed all overthe Internet and in commercials.

“In many instances, the credit union finds that Notre Dame FCUis the first financial institution to which incoming students areexposed,” said Deidre Davis, chief of marketing at the56,000-member South Bend institution.

“We recognize what a wonderful opportunity it is for Notre DameFCU employees to relate to this younger generation each year duringStudent Return Week, and our T-shirts were designed to portrayNotre Dame FCU as both approachable and relatable,” Davissaid.

“If anything, the T-shirt designs act as an icebreaker and helpstart conversations about the credit union's personalized serviceand vast array of products,” she said.