For the past few weeks, drivers on major roads in Las Vegas have spotted a popular breakfast food on billboards, but the ads aren't for a restaurant.
The digital billboards displaying sliced bacon are part of the BACON campaign—which stands for Bad A$$ Checking from One Nevada—launched earlier this month by One Nevada Credit Union.
To promote its suite of checking products and new services, such as Ca$h Perks, KeepTrack and free text alerts, the $700 million, 75,500-member credit union in Las Vegas launched the campaign on Aug. 1 with a teaser: a single slice of bacon on giant digital billboards throughout the area.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
