One Nevada Credit Union has managed to garner attention in acity not known for its subtle marketing climate by pushing theenvelope and the pork.

The digital billboards displaying sliced bacon are part of theBACON (Bad A$$Checking from OneNevada) campaign, launched earlier this month bythe $750 million, 75,500-member OneNevada.

The single slice of bacon appears on digital billboards andpromotes products such as the credit union's Ca$h Perks,KeepTrack and free text alerts.

The campaign launched on Aug. 1 and has prompted plenty ofattention on the roadways, airwaves and social media sites, thecredit union said, and Twitter crackled with tweets about theads.

Soon after that, the bacon reappeared with a shark, in honor of“Shark Week.” Another time, the bacon had a trendy mustache.

Print ads also ran in the local newspaper showing only a singlepiece of bacon with the designated hashtag #baconcu.

In addition, a series of three commercials featuring abacon-obsessed mom cooking up an abundance of bacon to herquestioning family began airing Aug. 19. The bacon-crazy mothersuddenly has time to make bacon – morning, noon and night – for herson and his friend, thanks to the time-saving benefits of her newOneNevadachecking account.

Other promotional media include a larger-than-life-sized baconcut-out where members visiting a branch can take a photo with thebacon and post to One Nevada's social media sites for a chance towin $250, and a Facebook contest where those who “like” the OneNevada Facebook page can enter for a chance to win a new grill anda year's supply of bacon.

“We understand the campaign is a bit edgy, but to break out fromthe competition, you have to take risks; Our marketing departmenthas never been afraid to do that,” said Greg Barnes, senior vicepresident of marketing for One Nevada.