GoBankingRates.com Launches Geo-Targeting Marketing
GoBankingRates.com, owned by ConsumerTrack Inc., has launched a new product, GoBankingRates Local, designed to help credit unions and other financial institutions entice new account holders through locally targeted personal finance content and interest rate data.
GoBankingRates.com claims more than 2 million unique impressions each month, and enables credit unions and banks to acquire new members and customers through its network of more than 650 local banking Web properties, such as HoustonBankingRates.com, the company said.
With the release of GoBankingRates Local, financial institutions will now have access to millions of consumers searching for banking information on a national basis, as well as in the local areas that they serve, the company said.
Along with expanding its reach to all U.S. cities, the company said, GoBankingRates.com will also be releasing a number of new features in 2013, including checking account, money market deposit account and auto loan interest rates, as well as local credit card category pages with products from community banks and credit unions.