Financing small-ticket items was once a popular offering atcredit unions.
|However, over the past 15 years, the credit card has taken theplace of unsecured loans for financing, according to a new whitepaper from the CUNA Lending Council, “Fighting for our Turf: Threats to CreditUnion Loan Markets.”
|According to the council, the credit card has become asubstitute for the installment loan, albeit at a higher price, foritems such as electronic equipment, furniture and jewelry.
|With advances in technology and shifts in consumer behavior,though, a number of opportunities still exist for offering smallloans, the council noted.
|The whitepaper focuses on how credit unions can regain these lendingopportunities and make the portfolio viable.
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