The $229 million Red Rocks Credit Union in Highland Ranch, Colo., has formed amarketing partnership with the Denver-based concert venue Red RocksAmphitheatre.
|The partnership will allow the credit union to market its brandat the popular theater, as well as through email and social mediacampaigns. What's more, the relationship places the credit unionbrand alongside nationally recognized sponsors including Pepsi,Jeep and Southwest Airlines.
|“In addition to helping us expand our footprint among a youngerdemographic in the Denver community, we've been able to get thebrand in front of a large audience and are doing so alongside aniconic event venue,” said Don Arkell, chief operating officer forRed Rocks CU. “This is what Denver summers are about and we'vemade sure Red Rocks Credit Union is a part of that.”
|Marketing efforts at Red Rocks Amphitheatre have put the creditunion's brand in front of concert-goers at events includingconcerts by the Zac Brown Band, Darius Rucker and Umphrey'sMcGee.
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