Seize the Day: Now's the Time for National CU Campaign
As I've spoken with industry folks about the feasibility of a national credit union campaign, the response is often the same: "It can't be done. It hasn't been done. It should not be done."
I'll be the first one to say it would be difficult, complex and a monumental feat, but not impossible. Most important, it needs to be pursued, and now is the perfect time.
For years it's been said we need to attract more Gen Y members. In fact, it's been said for so long that we've started calling them Millennials because the generation has now gotten older and we need to include more people in it. Born on the cusp of the generation, by just 46 days, I find myself among the Millennials and have a slightly different perspective than the 47-year-old who is the average credit union member.