Members of the $48 million HealthNet FCU in Cordova, Tenn.,don't need to feel down in the dumps about their auto loan. That'sthe message William Whitten, president/CEO of the 6,600-membercredit union, wanted to get across by using the gates of the trasharea members see every time they go through the HealthNetdrive-through.
|“At HealthNet FCU, no open space is taken for granted! We liketo call this, 'Dumpster Marketing,'” said Christina Bolles, thecredit union's marketing coordinator. “For those of you that have astandalone branch, why are you not using such a valuable space?Your members drive past every time they visit the drive through.Shouldn't they see something that will actually get their attentionand benefit them? Eventually, it will sink in.”
|
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
