I spend a lot of time in strategic planning sessions, and growth is almost always the dominant focus. A majority of our nation's credit unions are considered small, with less than $50 million, and the sad reality is that most in this group are having a difficult time with membership, loan, and revenue growth.
Consequently, a focus on revenue growth leads to product sales and, for smaller credit unions, a conversation about Facebook and other social media options.
During a recent interview with social media guru Jessica Butterfield, my 22-year-old daughter, worker, student and world traveler, I was reminded again what consumers want from Facebook's social media business pages. It's very simple, and relevant to credit unions:
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