CO-OP Swirl Logo to Fade Away
Making good on a promise it announced this past spring, CO-OP Financial Services is rolling out a new logo and branding for shared branching.
A new logo carrying the words CO-OP Shared Branch will gradually replace the familiar swirl logo that has been the service’s logo for years, since before the three national shared branch networks consolidated into one.
She said there are signs that have to be changed on at least 2,200 ATMs in 7-Eleven convenience stores alone as well as on more than 5,000 credit union front doors.
CO-OP will send out those new symbols as the percentage of shared branching credit unions across the country continued to slowly grow.