Luis Peralta has joined Kinecta Alternative Financial Solutions,doing business as Nix Financial, as its new chief operatingofficer.
|In his new role and a newly created position, Peralta willoversee retail, operations, marketing and product development forthe 41 Nix Financial customer service centers, according to the$3.2 billion Kinecta Federal Credit Union in Manhattan Beach, Calif.
|Nix Financial provides short-term loans, check cashing services, money orders, prepaidcards and other products.
|Peralta comes to Nix Financial having served as senior vicepresident, retail banking and bank operations, at Doral Bank inPuerto Rico, where he managed an operation with over $2 billion indeposits, $2.5 billion in assets and led more than 400 employees,according to Kinecta.
|Having worked in Mexico, Puerto Rico, Chicago and California,Peralta has more than 15 years of financial service expertise, thecredit union said.
|“His experience will enable Nix to continue our tradition ofproviding financial services to underserved communities where weoperate in the Greater Los Angeles area, consistent with the creditunion philosophy of people helping people,” said Randy Dotemoto,president of Nix Financial.
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