Frost Financial Services has partnered with TrueCar Inc. tocreate an online vehicle buying service for credit unionmembers.
|The Member Showroom is powered by TrueCar in Santa Monica, Calif., and aims to offer a betterbuying experience for members while helping to retain the financingrelationship between the credit union and their members, said PhilMarkwell, a partner at Frost, an insurance service provider and GAPprogram administrator based in Cincinnati.
|The auto buying service is incorporated into Frost's VisualGAPWeb application so that credit union staff can help members searchfor new and pre-owned vehicles, secure savings from participatingdealers and lock in credit union financing terms before going to the dealership, Markellsaid.
|At TrueCar.com, members can compare pricing information on newand used vehicles, view prices that other buyers have paid for thesame vehicle, and receive pricing information from nearly 6,200pre-screened TrueCar certified dealers that participate in theprogram, according to TrueCar and Frost.
|Frost said it serves more than 1,050 credit unions nationwide.Automotive pricing information and analysis company TrueCar saidits dealer partners have sold more than 800,000 vehiclesnationwide.
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