The 8,000-member, $70 million TECU Credit Union has discovered that launching a new credit card has revitalized its card program and refreshed it community image.
The Wichita, Kan.-based credit union, with roots in the communications industry, had been looking for a way to energize its credit card program for some time and had also been searching for ways to implement some changes to the credit union's identity, according to CU executives. In particular TECU wanted to attract more younger members to the credit union but do it in a way that didn't alienate the credit union's older members.
With the help of analysts from Card Services for Credit Unions, the association of credit unions which process payments with FIS, TECU decided to reissue its Visa card program with a rewards program that would both attract younger area residents as well as please older credit union members, the executives said.
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