Across all demographics, smartphone ownership has officially become the norm. Whether they're middle-aged adults, rural residents, college graduates or millennials, adoption levels are at 60% or more, according to recent research. Credit unions are listening and taking action as they launch a plethora of mobile apps to woo those who value on-the-go convenience. The next phase is exploring whether the new offering has yet to earn a return on investment and if all of the effort behind bringing this latest innovation to members is worth keeping around for the long term.
||
Read more in this week's online & mobile banking focus report
|Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
