As of June 10, more than 1,500 credit unions–about one in four–were actively participating in CUNA's three-week-old Don't Tax My Credit Union initiative, according to Richard Gose, senior vice president of political affairs.

That has produced more than 65,000 messages to Congress through a CUNA website created specifically for the campaign. Some credit unions have promoted the site to their members, using Facebook, Twitter, website banner ads and direct mail advertising, Gose said. Others have used the promotional website to send letters to members of Congress from executives and volunteers.  That site has received more than 185,000 page views from more than 92,000 unique visitors, he said, directed from credit unions and ads placed by CUNA in social media.

The $4.2 billion Pennsylvania State Employees Credit Union has already generated more than 6,600 letters to Congress through the CUNA online generator, said Public Relations Manager Nate Muniz. The Harrisburg, Pa.-based credit union sent an email to the 200,000 members with current email addresses on file, Muniz said, explaining the issue, providing a link to the website and asking them to use the site to send a letter to their members of Congress.