CU Solutions Group of Livonia, Mich. said its SaveUp program, which provides rewards to encourage members tosave money and pay down debt, has helped users save a total of $449million and pay down $296 million in debt, as of May 2013.

More than 40 credit unions nationally are incorporating theSaveUp program into their marketing and business development plans,including the $309 million Belvoir FCU in Woodbridge, Va., the $79million SIR FCU in Negaunee, Mich., the $2.4 billion Veridian CU inWaterloo, Iowa, and the $878 million Northeast CU in Portsmouth,N.H.

“SaveUp's rewards system is based on behavioral science andinnovations in technology to engage members, particularly Gen X andGen Y,” said Priya Haji, CEO at SaveUp in San Francisco, CUSolutions Group's partner in the program. “It creates anopportunity for credit unions to be a long-term partner in theirmembers' financial future, while originating new products andservices as the member's ally.”

More than 45% of SaveUp users are connecting weekly with theircredit union branded content, according to CU Solutions Group.

For example, SaveUp has generated more than 2,600 inquiries fornew products and services for credit unions through personalizedrecommendations. Product inquiries range from new credit cardapplications, refinancing car loans, mortgages, as well as savingsrelated products, according to CU Solutions Group.