The $554 million NMTW Community Credit Union in Lowell, Mass.,has announced it will change its name to Align Credit Union inSeptember.

Northern Massachusetts Telephone Workers CU was founded in 1922and expanded with a community charter in 2005 that allows it toserve anyone who lives, works or goes to school in communities ineastern Massachusetts and southern New Hampshire.

“First and foremost, our name is truly the only thing that ischanging and we are not being bought out or merging with anotherinstitution,” said Ken Del Rossi, NMTW President and CEO. “I amextremely proud of our telephone worker heritage but I am equallyexcited for this change and what it means for our future.”

The new name is the result of more than a year of research andplanning and the 25,500-member NMTW said it has partnered withSingle Source Marketing of Danvers, Mass., for the rebranding.

“A lot of people have been asking 'Why Align?'” saidLauren Robinson, NMTW assistant vice president and marketing director. “A major part of the brand developmentprocess involved getting to the core of who we are and what sets usapart. What we discovered is that as NMTW, our approach has alwaysbeen member-driven. That's where Align was born. It's aboutproviding the right products and services, tailored to each member's needs.”

NMTW has five branches in Lowell, Danvers, Framingham andHaverhill.