CU24 Takes Long View and Sports New Logo
Credit Union 24 has shortened its name to CU24 but broadened its vision of what it can offer an already-crowded payments market.
The credit union owned ATM and POS network with more than 500 participating credit unions in 30 states and the District of Columbia changed the brand on April 24 with no formal press announcement.
CU24’s first change will be the roll out of what it is calling the EasyATM program. Guerry described EasyATM as akin to an agent-issuing ATM deployment program for credit unions that will allow an interested credit union to sell its existing ATMs to the CUSO and let CU24 deploy and manage them for a fee.
In the credit card industry, an agent-issuing program is one where an outside party issues and manages credit cards for the credit union but keep the credit unions name on the cards. In EasyATM, the ATMs CU24 deploys for the credit union will still carry the credit union’s name and branding. The CUSO will also purchase and manage ATMs for participating credit unions who don’t yet have them.