Credit Union 24 has shortened its name to CU24 but broadened its vision of what it can offer an already-crowded payments market.
The credit union owned ATM and POS network with more than 500 participating credit unions in 30 states and the District of Columbia changed the brand on April 24 with no formal press announcement.
CEO Mansel Guerry explained that the phrase "CU24" was already the most common usage and that changing to the pithier name will help the CUSO launch its transition from being a CUSO offering primarily ATM and POS access into being an organization that still offers those things but also a host of other services.
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