Editor/Publisher’s Column: New Twists on the At Your Service Mandate
Concierge banking is usually for the rich and famous at the high-end banks. Alamo Federal Credit Union doesn’t see it that way. They want their members to feel pampered and taken care of. Alamo FCU is going the extra mile to take members beyond satisfaction to elation–literally.
The $44 million credit union in San Antonio started a personal concierge banking program. This small credit union will send a representative out to members’ office or home or wherever it’s convenient to open accounts or assist with completing a loan application. Wisely, the concierge will not carry cash, but he or she will be able to assist with switching over current accounts at other financial institutions to Alamo FCU.