Risk Strategies Co., a national insurance brokerage and riskmanagement firm, is looking to build its presence even more withinthe credit union industry.

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The Boston-based company took a step in that direction by hiringJim DiFalco as executive team leader of RSC's Credit Union HealthBenefits of America Employee Benefits Captive program.

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RSC said it distributes property and liability insurance and employee benefits insurance products to bothprivately held and publicly traded commercial clients.

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DiFalco's background includes six years with Blue Shield ofCalifornia, a $9 billion health plan focused on the Californiamarket, according to RSC. At Blue Shield, he managed thedevelopment and distribution of self-funded products to mid-sizeand large employers.

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More recently, DiFalco served as vice president of businessdevelopment for WorldMed Assist, a provider of medical travelfacilitation for consumers and vice president of sales for Andreiniand Co.

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Fred Cannon, executive vice president of RSC, said DiFalco'saddition to the CUHB team will help accelerate the growth of thatdivision within the credit union industry.

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“With medical premiums increasing 10% to 15% annually, there ispent-up demand for cost-effective solutions among mid-marketemployers desperately seeking alternatives to traditional health insurance plans,” Cannon said.

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